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The Pop-up Primer V1 (Digital Book)

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After a year and a half spent enabling more than 100 pop-ups in New York City, we decided to write this introductory primer for anyone that whats to create their own pop-up. Pop-ups are, by definition, exploratory and we encourage you to experiment with your own journey. This primer exists to help you spell out the steps that you will need to think through as you're doing your own pop-up; it is meant to be both high-level and practical. The language is geared towards emerging businesses but it is equally applicable to individuals, creatives, artists, community or brands wanting to pop-up. 

We hope you will find this helpful and inspiring. Please feel free to reach out to us if you want to talk pop-ups!

  • 60+ page guide of how to pop-up
  • 6 examples of our favorite pop-ups
  • a checklist of what to do before your pop-up
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